Collectibles / Memorabilia

Final issue / November 1975This manual was taken from the original box and each page was painstakingly placed in a Mylar sleeve. No damaged, missing pages or writing on pages. Anyone serious about buying and selling parts for a 1965 1966 1967 1968 1969 1970 1971 1972 Comet / Cyclone / Cougar / Mark III will find this all inclusive manual will quickly pay for itself. If you pick it up in person we can reduce the price significantly, we can store it for as long as you need until you can pack it...

This big book measures 18" x 13" x 3" and weighs 7 pounds. It's a must have if you are serious about electrical work on the Cougar, Thunderbird, Mark III, Montego, Fairlane, Maverick, Cyclone, Bronco, F100, Torino, Mustang or other Ford products products from 1967. Condition is used and will have a few pages that have torn away from the rings. Form 7795P-70Vol. 67 S3Course 13001.1 

NOS 1967 Mercury "Year of Promise" dealer sales strategy booklet. As noted on the front, "much of the material in this booklet is confidential and not to be discussed outside the dealership". This book is filled with information for dealers on how to get customers in the showroom, land them a car and hold the Cougar buyers with the Cougar order holding program. We've never seen another one of these booklets before, and this one is on perfect condition.Issue No. 161  ...

NOS 1967 Mercury dealer service department vinyl roof repair and replacement procedures manual. The purpose of this book was to acquaint dealer service personnel with new methods and procedures of repairing and replacing vinyl tops, making it easier to repair tops in house rather than transport the vehicle to outside sources. Includes info on all versions of pony, intermediate and full sized Mercury vehicles.  79 pages Issue number LM-7843, distributed in April 1967

Used tune up cabinet made by Motorcraft. Dealership mechanic shops used these cabinets back in the 70's, they were used to store various tune up tools and parts. A great piece of Ford nostalgia for the serious collector to add to their shop.  Local pick up preferred but we will ship, be prepared for the costs though! Measures 33" X 12" X 19.5" and weighs a little over 44 lbs.

NOS Ford service training manual on diagnosis of charging system problems. This booklet is a guide to diagnosis of the alternator, regulator, battery and wiring issues. It contains diagnostic procedures and self instructional tests and was meant to be used as a reference guide for the "charging system videotape (video tape not included).  16 pages long with tests and answers.Issued Dec. 1974, # 365-240

This listing is for a 7"x4" 3D (prismatic) Mercury Cougar Dealership Promotional Card. These were handed out to customers and they featured a special offer from the Cougar Model Car Headquarters in Detroit Michigan, sending them 75 cents got you a Cougar Miniature model!

This 31 page pamphlet / booklet / pamphlet is full of items most people do not know a Cougar could ever be decked out with; from TV's to trouble lights. This dealer promotional guide is loaded with options like air horns, spotlights, vacuum cleaners, ski carrier adapters, Oxford roofs, and other obscure parts you never knew you could spend your money on... Click on images to enlarge. ...

NOS C6 Automatic Transmission training handbook from the Ford Marketing Corporation. Course 7521, Vol. 71 S4-L2. Everything from the torque converter, to the planetary gear and hydraulic systems to diagnosis and adjustments are detailed in this manual. Everything about descriptions, testing procedures and specifications were approved by Ford. Filled with color photos and diagrams. There is an unknown name written on the inside of the cover, however all pages are intact and in perfect...

Car Craft Magazine, August 1967 Quickest Cat in Cougar Country issue. Features a 4 page article on the 1967 Mercury Cougar. Previous owner may have tried to use the centerfold for a poster, a few of the pages have been pulled away from the staples. These old magazines are just plain fun to read, and of course, all the usual fun and eye catching classic ads common in early year magazines. Condition is moderately used. Articles in this issue: Snow white and the seven dwarfs NHRA'sCar...

NOS Car Life Magazine Volume 13, No. 9 from October 1966. Kept in a plastic sleeve for it's entire life, this issue is in immaculate condition. The front cover is graced by a beautiful red 1967 Cougar and the article on page 38 titled "A Cat Called Cougar" dives deep into the secret plan of the Lincoln-Mercury personnel to unleash the Mercury Cougar on the automotive world. It also details specs such as 15% better ride over the Mustang and it's "radical innovations" that were...

Used condition Cartoons Magazine. These fun periodicals were filled will funny anecdotes and ridiculous cartoons from back in the day. The front cover features a 67 Cougar being built into a "funny car". Issued April 1967

New WCCC black coffee mug with white Royal Flush logo featuring the Walking Cat on the faces of playing cards and printed on both sides, for the Cougar owner who wants to enjoy their favorite morning drink with a bit of flair.   11 oz. standard body cupSmooth molded ceramic compositeHigh curved grip for easy grab-n-go handling

Factory sealed NOS Cougar II "Those Famous Fords" #103 1/25 scale replica model kit from the Testors Corporation in Rockford Illinois.  When the Cougar II was first shown in 1964, the press thought it was Ford's answer to the Stingray. In reality it was a teaser to get folks excited for the release of the actual Mercury Cougar which ended up looking nothing like the Cougar II concept car. Box is slightly crushed in on one corner, but shouldn't effect the contents. ...

This marketing poster came from the C. Gayle Warnock collection which was liquidated on Ebay after his passing in 2007. Mr. Warnock was a Public Relations Executive for the Ford Motor Company, retiring in 1976. These NOS posters are the only known survivors.Measures 39" x 24"All edges are slightly worn from shelf life.

This marketing poster came from the C. Gayle Warnock collection which was liquidated on Ebay after his passing in 2007. Mr. Warnock was a Public Relations Executive for the Ford Motor Company, retiring in 1976. These NOS posters are the only known survivors.Measures 39" x 24"All edges are slightly worn from shelf life.

This marketing poster came from the C. Gayle Warnock collection which was liquidated on Ebay after his passing in 2007. Mr. Warnock was a Public Relations Executive for the Ford Motor Company, retiring in 1976. These NOS posters are the only known survivors.Measures 39" x 24"All edges are slightly worn from shelf life.

Custom made Walking Cat belt buckle for the Cougar die hard. This would make a great gift for anyone who lives and breathes everything Cougar. The buckle is bare, unpainted and ready for you to customize how you see fit. We're not sure how we ended up with this awesome collectable, but it's definitely one of a kind and the only one we know of, so when it's gone it's gone!  Measures 3 3/8" x 2 1/4"

Used highly collectible Dan Gurney slot car racing track made by the Republic Tool and Manufacturing Corporation in Los Angeles California. Open box and lightly used. Both cars are intact, and the decals have been placed on the the vehicles and the track. Everything is good condition, but the cars have not been tested and the red car has had it's wheels painted. Other than that, this is a rare and truly great find. Features the Mercury Cougar Logo on front of the box.

NOS pamphlet from the Ford Motor Company detailing the 24 month 24,000 mile, or 5 year 50,000 mile warranties for the line of 1967 Cars and light trucks including Falcon, Mustang, Cougar, Ranchero, Fairlane, Thunderbird, Bronco, Light Trucks, Comet, Continental and Econoline.Volume 67C16L6

NOS 4 foot by 3 foot giant dealership poster advertising the new 1967 Mercury Cougar "Powered by the same V8 dependability that won the Indy 500 3 years running". These posters were not made for the general public, they were hung up in dealerships across the country. We were lucky enough to get our hands on one, so we're passing on the possibility of owning it to one of you lucky Cougar owners. It's been folded for 57 years, but we had to open it up to take a photo for you and...

Ready to move into the Cougar big time? Well now's your chance with this flashy gold plated money clip emblazoned with the XR7-G shifter emblem. A great item to add to your collection of memorabilia, or to actually use! We're not sure of it's exact origin, but we though we'd pass on the opportunity for someone to get their hands on it. Circular center measures 1-1/2" across.

Used grade A condition High Performance magazine, vol. 9 no. 10 from 1966. Featuring a cover photo of with 1967 Cougar and an article by Ron Loden on "How to sharpen your cats claws", this issue is filled with info dealing with the 390 engine. Definitely a collectors item, it's virtually untouched and in amazing condition and for being 57 years old! These magazines are not only great to read through, but even more fun to check out all the ads from back in the day (including an...

This listing is for a Walking Cat keychain multi tool. We haven't been able to find much information on this, but it's definitely a cool item to add to your collection. Features a chrome plated swing out tool with a few flathead tips and nub-style phillips tips. 

NOS Rand McNally Lincoln Mercury atlas and travel guide, originally distributed to customers through their local dealer. Includes state, city and "special maps" that include the US, Central America, Mexico and Puerto Rico. Also includes a special features section with points of interest.

NOS 12 page Service Department Important Warranty Facts brochure. These pamphlets were handed out at dealership to anyone who bought a Lincoln Mercury vehicle. It details everything you should know about basic, power train, steering, suspension and wheel warranties and explains exactly what was and wasn't covered by the dealership.  Issued in January 1967 LM-7664

Very in-depth 57-page book from Ford on the sequential and emergency flasher system in the 1967 Cougar. Free download! To download the high resolution version (20 MB) of this manual, add it to your cart and you will receive a link to download this manual at checkout. *NOTE* Need help diagnosing a Cougar turn signal problem? Victor Yarberry is the world’s most knowledgeable expert on the subject. Vic has owned Cougars since the 1970's and is the designer of all of our solid state sequential...

Used Matchbox K-21 king size Mercury Cougar. This gold with red interior 67 Cougar measures 3-7/8" and is definitely a larger size Matchbox car compared to the smaller versions that measure just over a few inches. From what we can gather, there were two versions of this car...one with white interior and this version with the red interior. Appears to be in great shape other than the fact that the doors sag a bit if not closed tight, and the rear window seems to have a manufacture...

The car pictured is a 67, but the copyright says "1969 Fred Bonner Corporation" and the header says Mercury Cougar introduced 1968.Measures 5"x7"

Used Speed Kings Matchbox K-21 king size Cougar dragster. This pink 67 Cougar measures 3-3/4" and is definitely a larger size Matchbox car compared to the smaller versions that measure just over a few inches. Appears to be in great shape and comes with original box. One thing we noticed right off the bat is that there's minor scuffing on the roof from being taken out and put back in the tight fitting package. Body stickers are decent and wheels still have good chrome. great addition for...

Motor Trend Magazine, August 1966 issue. Featuring 1967 cars, road tests, Indy 500 / World 600 / Monaco articles. Includes sections on Cougar, Fairlane, Galaxie, Mustang, Maquis, Panther and Thunderbird. And of course, all the usual fun and eye catching classic ads common in early year magazines. Condition is used.

Motor Trend Magazine, February 1967 issue. Featuring an article on "The 9 Lives of Cougar" with details and photos from the very first concept design and how it changed and took shape to become the Cougar we all know and love. There's also a fun little insert about the "Secrets of A Car Thief" in which convicted car thieves are interviewed in a California Correctional Institution. And of course, all the usual fun and eye catching classic ads common in early year magazines. Condition...

Motor Trend Magazine October 1966 issue featuring the 1967 Cougar, Mustang and Camaro. This issue also has a nice little article on the geteway cars of the mid to late 1920's - 1930's and includes a "thank you" letter from John Dillinger to Henry Ford. And of course, all the usual fun and eye catching classic ads common in early year magazines. Condition is used. List of topics in this issue are: First driving reportsPhotos and complete technical details of the Cougar...

Used spiral bound Rotunda oil and lubrication guide book for 1967 Lincoln Ford Mercury vehicles, including Ford trucks, Econoline vans, Thunderbird, Falcon, Fairlane and Bronco of the same year. Included information on oiling and lubricating everything from the the chassis to the engine and cooling system. Volume 67 PS 5L8  

Quick reference guide for all the common specs on all models for 1967. Printed November 1966 L-M 9937-67Measures 4"x6"

Ready to move into the Cougar big time? Well now's your chance with this flashy stainless steel money clip emblazoned with a gold XR7-G shifter style emblem. A great item to add to your collection of memorabilia, or to actually use! We're not sure of it's exact origin, but we though we'd pass on the opportunity for someone to get their hands on it. Old dirty carry bag included. Measures 2" x 1" Emblem measures 1-1/4" x 1/2"

NOS Autolite 4300 training handbook. Filled with details pertaining to operation, adjustments, overhaul and servicing of the Autolite 4300 carburetor which was used starting in 1967.  Volume 67 S2 L2, 9503.1, 9503.2

Used original dealer upholstery and interior options catalog for the 1967 Cougar, Monterey, Brougham, Marquis, Montclair, Colony Park, Commuter, S-55 and Park Lane. These catalogs were customized to each dealership so there might be a few variations out there, but it's filled with tons of information on interior upholstery, carpet and roof coverings. Complete with inner flip out mini catalogs featuring colors and swatches.   These books are very rare and hard to come by and would be...

NOS 41" x 24" Walking Cat nylon banner / flag. These were hung up around dealers back in the sixties and early seventies. We're calling it a banner, but the 2 holes on one side of it indicates it may also be a flag.   NOTE* The reflectiveness of the nylon made it a bit difficult to photograph, just know that the banner is in fact white! This icon means that we're looking to buy this part!WCCC is a buyer of used and NOS hard to find 67-73 Mercury Cougar parts. Usually...

Used 1967 Ford-Mercury service department air conditioning diagnosis handbook. Includes detailed diagnosis of sight glass, compressor, lines, belts, electrical and refrigerant. Also included are service procedures of various parts of the A/C system.  Issue LM-7832

NOS 1983 Ford manual on how to read and understand vacuum diagrams. Although it's technically made for older cars, it has tons of useful information on how to decode diagrams. Includes sections on vacuum theory and applications, devices, hoses, schematics and system diagnosis. This handy book has information pertaining to how the engine creates vacuum, the carburetor and it's vacuum pressure regulation characteristics as well as air intake, fuel induction, emissions and ignition. As an...

NOS 1967 Mercury accessories and factory installed optional equipment binder. This catalog was used in the dealerships to upsell customers on a variety of options available for their car. It details options from appearance, comfort and convenience, performance and other miscellaneous items such as fire extinguishers and tire chains.  This is a rare find, dealers were the only ones who were issued these binders, and this one happens to be in great condition.

This Cougar II 1/25 scale factory sealed model kit was made by the Industro Motive Corp in Troy Michigan. This car was actually introduced in 1964 and was a Shelby Cobra based Ford- Cougar prototype vehicle that never made it into production.    Features: Retractable lightsWorking steeringOpening doorsOperating windowsPressure vent flapTubular frameChrome wire wheels260 cubic inch high performance engine ...

This listing is for a pair of walking cat die cast chrome cufflinks. These would be great for the serious collector who may want to add a bit of Cougar flair to outfit when hitting the town, or simply just another bit of memorabilia to add to their collection.  Walking Cat measures 1-3/16" across.

Used rare plastic red 1967 Mercury Cougar plastic toy car, often called a Dealer Promo. No manufacturer marks, we believe they were made by the Gay Toy Company for Lincoln Mercury. This was a promotion from the dealership where you would mail something away to get this toy. Most came in a box, this one is missing. Just under 11" long, this one is in pretty decent shape, wheels still have spoke paint, the roof has a few scuff marks and both the front and rear bumpers have minor "chrome"...

Up for grabs is something special for the serious collector of everything Cougar. This is an official press release document with attached 8x10 glossy photo of Dan Gurney inspecting the XR7 Dan Gurney Special. These were prepared by the Lincoln Mercury Public Relations Department for immediate release to newspapers in order to spread the word about new and exciting announcements. This particular release features a glossy black and white photo of Mr. Gurney himself inspecting the inside of...

Up for grabs is something special for the serious collector of everything Cougar. This is an official press release document with attached 8x10 glossy photo of the prototype for the XR7 GTE . These were prepared by the Lincoln Mercury Public Relations Department for immediate release to newspapers in order to spread the word about new and exciting announcements. This particular release features a glossy black and white photo of the new XR7 GTE 427 prototype with fiberglass hood,...

This mid year promo guide has gorgeous pictures throughout. It includes the XR7 model unlike the early 1967 promo guides.