This product is an NOS Part.
NOS items are OEM parts from Ford that have been sitting on shelves or in warehouses for years. These are often great examples of the orignal parts, but they may have scratches or other shelf wear.
However be aware that some NOS parts are "service replacement" parts. "Service replacement" parts are not exact replacements of the parts that were installed at the factory, but are what Ford considered as "good enough" and were used at Ford dealerships after the original supply of parts was exhausted.
We often leave NOS product listings on our website after they sell for reference purposes.
NOS 1967 Mercury "Year of Promise" dealer sales strategy booklet. As noted on the front, "much of the material in this booklet is confidential and not to be discussed outside the dealership". This book is filled with information for dealers on how to get customers in the showroom, land them a car and hold the Cougar buyers with the Cougar order holding program. We've never seen another one of these booklets before, and this one is on perfect condition.
Issue No. 161