The 1967 Cougar was Mercury's attempt to enter the Pony Car market segment popularized by the April 1964 introduction of Ford's Mustang. Introduced in the fall of 1966 for the 1967 model year, the first-year 1967 Cougar exceeded all sales expectations with 150,893 units sold. It was selected as Motor Trend's 1967 Car of the Year. Legendary Cougar Magazine is dedicated to the first three generations of Mercury's luxury Pony Car. Each bi-monthly issue includes features on the first-generation 1967-68 models, the 1969-70 models, the first to offer a convertible version, and the final 1971-1973 models (after the 1973 model year the Cougar nameplate moved from the Pony Car class to the luxury-personal category). In addition to traditional, in-depth vehicle features, the issue contains two tech stories. In issue 1 you'll find the a tech story detailing the installation of an iPhone-capable radio in an early Cougar and a second tech feature detailing for readers how to photograph their Cougar for publication. Legendary Cougar Magazine is the authoritative source for all things for the original, classic 1967 to 1973 Cougar and is supported by more than 400 subscribers who helped launch the title with their support and commitment.
Check out our video on the first production Cougar below:
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