Manuals & Literature

Final issue / November 1975This manual was taken from the original box and each page was painstakingly placed in a Mylar sleeve. No damaged, missing pages or writing on pages. Anyone serious about buying and selling parts for a 1965 1966 1967 1968 1969 1970 1971 1972 Comet / Cyclone / Cougar / Mark III will find this all inclusive manual will quickly pay for itself. If you pick it up in person we can reduce the price significantly, we can store it for as long as you need until you can pack it...

NOS 1969 Ford Accessories brochure. This book is filled with "Better Ideas from Ford", detailing everything from wheel covers, floor mats, A/c Units Convenience Accessories, Radios and a whole lot more.  There's no mention of Cougar in this one, but that shouldn't matter to the true collector. Don't miss out on your chance to own this vintage piece of history from the Ford Merchandising Department. Volume 69 MSD-1

NOS Ford service training manual on diagnosis of charging system problems. This booklet is a guide to diagnosis of the alternator, regulator, battery and wiring issues. It contains diagnostic procedures and self instructional tests and was meant to be used as a reference guide for the "charging system videotape (video tape not included).  16 pages long with tests and answers.Issued Dec. 1974, # 365-240

105 pages that every classic Cougar owner who works on his own car must have. Will save many hours of frustration. Customer Comment: "These guys have got to be the most professional I've dealt with in the 4 years I've been restoring my Mustang and Cougar. I have had nothing but pleasant conversations even though I suffer from C.R.S. ( Can't Remember ***T) and tend to be long winded." Dan D. (mercurycougar.net) Here's our little on chassis and suspension upgrade: ...

This manual shows exploded diagrams and part numbers of all the motors Ford used in 1969, not just the Cougar. I use this manual almost daily for identifying air conditioning brackets and various pulleys.

This USB flash drive contains the complete Autolite 4300 carb information from overhauling, to diagnosis and repair. A must for anyone planning to work on their own carburetor. This USB contains detailed instructions on disassembly and assembly of all major components. This USB version of this manual is a great option for international customers. Light weight, and all you need is a PC, laptop or tablet (with USB support), and you can plug this drive in and access all the...

This great new '67 Cougar "blueprint" poster is a cool display piece for any Cougar fan. We did our homework and compiled information from multiple sources, including official Lincoln-Mercury documentation and independent magazine articles about the 1967 Cougar, to create this official-looking piece. Printed on heavyweight 48lb. satin bond paper, it has the look and feel of a real blueprint, with the durability of an archival art print. Measuring a full 24"x36", it's an eye-catching piece to...

NOS C6 Automatic Transmission training handbook from the Ford Marketing Corporation. Course 7521, Vol. 71 S4-L2. Everything from the torque converter, to the planetary gear and hydraulic systems to diagnosis and adjustments are detailed in this manual. Everything about descriptions, testing procedures and specifications were approved by Ford. Filled with color photos and diagrams. There is an unknown name written on the inside of the cover, however all pages are intact and in perfect...

Get your hands on the new, long awaited Mercury Cougar Eliminator book! Besides various specifics about "optional this" and "factory that", this book includes stories written by car owners. These stories remind us that our cars are more than just a collection of technical details. They link the cars directly to the people who own(ed) them. Why did they choose a Cougar and what impact did it have on their lives? Where did it come from and where is it now? Truly, the stories and history are the...

Have you been in a discussion with someone about how many W-code GTEs were made? The real percentage of Cardinal Red convertibles that were made? How many Eliminators were made each year? Now you'll know these things and so much more. This book contain never before published information drawn direct from company records, and over 14,000 statistics. This book includes: Exhaustive charts of paint color-trim combinations Engine-transmission production for each body style Option production rates...

A collection of reprinted material originally used by Mercury salesmen in the dealerships. Includes options, specs, some door tags and much more!

This USB flash drive contains the electronic collection of the 64 - 71 Ford Car and Truck Technical Service Bulletins (TSB) released from October 19th 1964 through September 10th 1971. Technical service bulletins are official communications between Ford and their dealerships that describe processes for troubleshooting or fixing certain common problems. TSB's document recommended procedures for repairing vehicles, when there are several occurrences of an unanticipated problem. TSB's can range...

Features 274 pages / 750 photos/ 12,300 items / history / finishes / measuring and more. This book provides detailed information about the fasteners specified in assembly manuals and parts books. All 12,300 fasteners are referenced to a photo! Must have for anyone wanting to correctly put together a 1955-1973 FoMoCo product.

This USB flash drive contains the complete Intermediate 5 Volume Set Shop Manual for the 1969 Mercury Cougar, Mercury Full Sized Vehicles, as well as the Ford Mustang, Fairlane, and Falcon. A must for anyone planning to work on their own car. This USB contains detailed instructions on disassembly and assembly of all major components. This USB version of the shop manual is a great option for international customers. Light weight, and all you need is a PC, laptop or tablet (with...

In 1967 Ford was missing the street performance boat in a big way. Almost 700,000 high performance cars were sold and Ford, the Total Performance company, was getting about 7% of that market. Loyal owners were unhappy, dealers were unhappy, and Hot Rod magazine called Ford performance cars "counterfeit".Bob Tasca was the youngest Ford dealer principal in America. He was operating in the smallest state on the union, New Hampshire. His first showroom was leveled by a hurricane barely months...

As you know there are two versions of the Mercury Cougar: Standard and XR-7. In this issue, we take a look at three standard Cougers. First we look at the 1968 Standard hardtop owned by John Stravrou.Next we admire the 1970 sunroof Standard owned by Jeff and Carol Bingaman.And last but not least, we lay eyes on the award-winning 1973 Standard convertible owned by Dwain Barker.A great follow up to the first two issues found here: Issue #1, Issue #2 ...

The latest addition to our Legendary Cougar Magazine collection. Issue #4 is an International Issue, featuring Cougars from Australia, Germany, Ireland, Norway and Sweden.In This Issue:FeaturesLuck of the Irish – Dave Rooney talks about what it's like to own the only 1967 Cougar on the Emerald Isle. LCM's Creative Consultant Brian Veit transforms Dave's photographs taken in front of his house to make it appear that they were shot in-period in a photo studio.Cougars Down Under – Owning an early...

In Issue 5, the editors have added a new department called “Cougar Marketplace,” which will follow recent sales of classic Cougars. This month, we look at the recent auctions held in Arizona and Florida. As we near the end of Volume 1, we’re looking forward to Volume 2. In Cat Tracks, co-editors Bill Basore and Rich Truesdell review the past year and look at what the future may hold for Legendary Cougar Magazine.You will also find two very useful tech articles detailing volt meter installation...

We have an impressively eclectic group of Cougars in this month’s issue, ranging from all-out performance in the 427-equipped GT-E, to a 1969 Sports Special, the only Cougar that legitimately could be called a Shelby. It’s Shelby Cloth interior makes it one of the most rare and unusual Cougars every built.The pristine 1973 XR-7 convertible we feature is the closest to a brand-new Cougar we’ve ever seen, with only 471 original miles on the clock. At the time it was built, it was believed it...

In This IssueFeaturesWatch for the Presidential Limo In 2016 – The Cougar will turn 50 in the Fall of 2016, and new CCOA President Gavin Schlesinger is already planning the celebration, all the while behind the wheel of his daily driver 1968 XR7-G.Long Way From Home – This Cougar traveled 12,000 miles from its birthplace in Dearborn, Michigan to its first home in Exmouth, on Australia’s West Coast. It has lived all 48 years Down Under. LCM editor Rich Truesdell talks with owner Mike Merema and...

In This IssueFeaturesFamily Affair – Suds Reddy, a life-long Blue Ovaler, has the best of all worlds, a supportive family including a daughter with gasoline in her blood stream, and what is quite possibly the best documented, most original first-generation classic Cougar Rich Truesdell has ever seen.Calgary Cougar – Tim Prieur, a Ford guy going back to his childhood in Calgary, Alberta, has not one but two Cobra Jet convertibles, a 1971 Mustang and this month’s Second Generation feature car, a...

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Accessory pamphlet "For Active People". 31 pages Volume 69 MSD-1A. This brochure highlights everything from the floor mats to an 8-track.

NOS Rand McNally Lincoln Mercury atlas and travel guide, originally distributed to customers through their local dealer. Includes state, city and "special maps" that include the US, Central America, Mexico and Puerto Rico. Also includes a special features section with points of interest.

12MB Downloadable PDF file of the complete 1969 Mercury Cougar electrical wiring diagram used by Ford Technicians. You will receive a download link both on the order confirmation screen and via email once your order is complete. In this download you will find diagrams for the following systems: Air Conditioning Brake Lights Charging Cigar / Cigarette Lighter Circuit Protection Convenience Systems Convertible Top Defogger Exterior Lights Gauges Heater / Defroster Horn Ignition Instrument Panel...

Reprint of an original pamphlet that was intended to help Ford techs date and identify by using the codes found on the parts. Covers all LFM models, 23 pages. Check out this video below where we used Kevin Marti's books extensively to decode a 1969 428 CJ Cougar

Manual on how to modify your FE big block Ford for street or strip.

This will really help you understand how your column works! Covers operation, tests and adjustments. All Mustang / Cougar tilt columns were tilt-away in 1967 - 1969. This manual is free for the asking when you purchase a tilt column from us. There is an active thread on the Classic Cougar Community Forum discussing tilt columns and trouble shooting. *NOTE* WCCC services all FoMoCo tilt and tilt-tilt away steering columns 1967-1979. Our shop rate for this service is $90 per hour and most...

NOS 1969 Mercury Competition Team pamphlet. These packets were handed out to Mercury team dragsters in order to log their run times. Once you logged enough class wins, the concept was to mail the pamphlet to the Mercury Competition Team Headquarters and claim your Mercury Competition Team Driver's Award Certificate. Originally these booklets included stickers and decals, but those seem to be missing from this particular booklet. Also included is an order form from that year to...

Reproduction BOSS 302 Chassis Modification for the Strip Track Manual. This little book is packed full of tips and tricks to make your Cat or Pony and handling MACHINE! The tips in the manual also apply to the 1967-68 Cougar or Mustang. Time to sharpen the claws on your flexxy feline!

This manual has loads of information for modifying the BOSS 302 Cougar / Mustang engine for off road racing. It contains part number's and other key information for upgrading the suspension and drive train. This 30 page book also explains the benefits of installing items like our one piece export brace, shock tower reinforcement plates and reinforced lower engine bay cross member. This book is not just for the hardcore racing enthusiast but anyone that is looking to reinforce their Cougar...

Very rare three part fold out printed on heavy stock promoting the Coca-Cola give away cars.

This 165 page book has been in the works for over a decade now at Marti Auto Works and it is a must have for anyone purchasing, restoring or researching a 1967-1973 Mercury Cougar, Ford Mustang or Shelby. Even if you are a Mopar or Chevrolet guy, if happen to frequent swap meets and salvage yards you need this invaluable little book tucked away in your tool box or car as you maybe walking right past VERY valuable cars and parts and not even know it... In Kevin's words, "Have you been...

The Big Book is here! This cache of cool Mercury Cougar knowledge features 186 entertaining and informative pages that focus on the 1967-73 Cougar. Don Skinner, former editor at the Cascade Cougar Club, spent 8 years mining valuable data throughout the Cougar community and compiling all of his little gems into "The Big Book." This jewel is chock-full of great tech information, pictures, fun facts, production numbers, rare concept cars and much, much more. Many of the photos and documents...

Here's a new book about the luxury king of classic Cougars, the XR7 G! The book contains many pictures and documents never published before. A great addition to your collection!From the author of The BIG BOOK of Cougar, Don Skinner.

Here's a new book about the king of classic Cougars, the GT-E! This book starts out with the standard '68 Cougar and XR-7 as both models were available with the GT-E option. The reader is then taken through the early stages with the XR-7S and prototypes. Following these pages is the GT-E as we all know it, and then a brief venture into 1969. Lastly are parts lists for the 427 GT-E and the 428 GT-E. This book was written for the casual reader as well as the GT-E enthusiast.The book contains...

NOS Autolite 4300 training handbook. Filled with details pertaining to operation, adjustments, overhaul and servicing of the Autolite 4300 carburetor which was used starting in 1967.  Volume 67 S2 L2, 9503.1, 9503.2

1969 Mercury Cougar Headlight Vacuum DiagramsTo download the full high-resolution version, please add this item to your cart and check out. You will receive a download link automatically. 

Saves time and frustration! Shows schematic and diagrams that reveal the location and function of the many vacuum systems on Cougars.

Reprints of the original Ford manuals. Even if you do not service your own car this may save you some money if you hand it to your mechanic next time he does electrical work on your car...

This big book measures 18" x 13" x 3" and weighs 8 pounds. It's a must have if you are serious about electrical or vacuum work on the Cougar, Thunderbird, Mark III, Montego, Fairlane, Maverick, Cyclone, Bronco, F100, Torino, Mustang or other Ford products products from 1969. Condition is used and will have a few pages that have torn away from the rings. Form 7795P-69 Course 13003 and 1703

Used 1969 Mercury pocket facts booklet which included information on color selections, safety features, model availability and interior options. Measures 7" x 3.5"

NOS 1983 Ford manual on how to read and understand vacuum diagrams. Although it's technically made for older cars, it has tons of useful information on how to decode diagrams. Includes sections on vacuum theory and applications, devices, hoses, schematics and system diagnosis. This handy book has information pertaining to how the engine creates vacuum, the carburetor and it's vacuum pressure regulation characteristics as well as air intake, fuel induction, emissions and ignition. As an...

Nice used pocket brochure from November 1968, featuring various 1968-69 Ford, Mercury, and Lincoln cars such as 1969 Mercury Cougar, Thunderbird, Shelby Gt 350 and XR7-G. Picture shows Ford full size XL, 1969 Mustang Coupe, 1969 Mercury Cougar, Thunderbird 4 door, Lincoln Continental.This particular edition came from the "Greater Miami" area.

The 1967 Cougar was Mercury's attempt to enter the Pony Car market segment popularized by the April 1964 introduction of Ford's Mustang. Introduced in the fall of 1966 for the 1967 model year, the first-year 1967 Cougar exceeded all sales expectations with 150,893 units sold. It was selected as Motor Trend's 1967 Car of the Year. Legendary Cougar Magazine is dedicated to the first three generations of Mercury's luxury Pony Car. Each bi-monthly issue includes features on the first-generation...