This "Stick On" Cougar rear deck emblem was only used on models without the XR7 package. They are often missing as once the factory double sided tape dries out they are often lost forever. We also have a few very nice used examples in stock.
We often get asked about where to place 69-70 XR7 and Cougar adhesive emblems. Based on personal experience and pictures from the original Ford archives the answer would be "Pretty much wherever you think looks best". Often as seen in this picture the line workers did not even attempt to get them very well centered. Both emblems were placed on the RH side of the deck lid "somewhat" centered.
Ford number C9WY-6542528-A and D1WY-6542528-A.