Manuals & Literature

Up for grabs is something special for the serious collector of everything Cougar. This is an official press release document with attached 8x10 glossy photo of the 1970 Houndstooth Cougar. These were prepared by the Lincoln Mercury Public Relations Department for immediate release to newspapers in order to spread the word about new and exciting announcements. This particular release features a glossy black and white photo of a woman dressed in a "Swashbuckling Houndstooth Cape" inspired...

Very rare three part fold out printed on heavy stock promoting the Coca-Cola give away cars.

Lots of great photos inside and out of the Cyclone, Montego and 1968 Cougar.

Great color brochure showing the full line of Ford products.     ...

This is the jumbo version, a much smaller version is what is commonly found. Mint condition.

Features all the Mercury line-up for 1970. Mint condition, ask us about wholesale pricing or stock trades as we have extras of this promo guide.     ...

Features all the Mercury line-up for 1971.     ...

This guide is mostly for the Mercury Cyclone GT / Spoiler but has a large two page section of a Yellow Eliminator that includes a "bizarre" shot of it showing it going through a huge mud puddle. Great listing of all the high performance, over the counter packages. Did you know you could buy a "Dominator" kit for your Eliminator? Click on images to enlarge.                           ...

Used spiral bound Rotunda oil and lubrication guide book for 1967 Lincoln Ford Mercury vehicles, including Ford trucks, Econoline vans, Thunderbird, Falcon, Fairlane and Bronco of the same year. Included information on oiling and lubricating everything from the the chassis to the engine and cooling system. Volume 67 PS 5L8  

This 165 page book has been in the works for over a decade now at Marti Auto Works and it is a must have for anyone purchasing, restoring or researching a 1967-1973 Mercury Cougar, Ford Mustang or Shelby. Even if you are a Mopar or Chevrolet guy, if happen to frequent swap meets and salvage yards you need this invaluable little book tucked away in your tool box or car as you maybe walking right past VERY valuable cars and parts and not even know it... In Kevin's words, "Have you been...

The Big Book is here! This cache of cool Mercury Cougar knowledge features 186 entertaining and informative pages that focus on the 1967-73 Cougar. Don Skinner, former editor at the Cascade Cougar Club, spent 8 years mining valuable data throughout the Cougar community and compiling all of his little gems into "The Big Book." This jewel is chock-full of great tech information, pictures, fun facts, production numbers, rare concept cars and much, much more. Many of the photos and documents...

Here's a new book about the luxury king of classic Cougars, the XR7 G! The book contains many pictures and documents never published before. A great addition to your collection!From the author of The BIG BOOK of Cougar, Don Skinner.

Here's a new book about the king of classic Cougars, the GT-E! This book starts out with the standard '68 Cougar and XR-7 as both models were available with the GT-E option. The reader is then taken through the early stages with the XR-7S and prototypes. Following these pages is the GT-E as we all know it, and then a brief venture into 1969. Lastly are parts lists for the 427 GT-E and the 428 GT-E. This book was written for the casual reader as well as the GT-E enthusiast.The book contains...

NOS Autolite 4300 training handbook. Filled with details pertaining to operation, adjustments, overhaul and servicing of the Autolite 4300 carburetor which was used starting in 1967.  Volume 67 S2 L2, 9503.1, 9503.2

Used original dealer upholstery and interior options catalog for the 1967 Cougar, Monterey, Brougham, Marquis, Montclair, Colony Park, Commuter, S-55 and Park Lane. These catalogs were customized to each dealership so there might be a few variations out there, but it's filled with tons of information on interior upholstery, carpet and roof coverings. Complete with inner flip out mini catalogs featuring colors and swatches.   These books are very rare and hard to come by and would be...

Basic vacuum schematic manual for the 1968 Mustang / Shelby Mustang.

Complete reprint of the 1967 Vacuum Schematic for the Mustang. If you would like we can include a copy of the Vacuum Schematic for the Cougar Vacuum Headlight System from the Ford Master Parts Catalog. This is for Mustang so it will not show the Cougar but will work for the vacuum system. Mustang and Cougar were the same with the exception of the headlights.

Saves time and frustration! Shows schematic and diagrams that reveal the location and function of the many vacuum systems on Cougars.

Saves time and frustration! Shows schematic and diagrams that reveals the location and function of the many vacuum systems on the Cougar.

Saves time and frustration! Shows schematic and diagrams that reveal the location and function of the many vacuum systems on Cougar's.

Saves time and frustration! Shows schematic and diagrams that reveal the location and function of the many vacuum systems on Cougar's.

Saves time and frustration! Shows schematic and diagrams that reveal the location and function of the many vacuum systems on Cougar's.

180 pages.

Since no like manual is available for the Cougar, this is the next best thing since much of the content applies to the Cougar. 184 pages.

Intended for the Mustang, but much of the information will work for the Mercury Cougar

Reproduction Weld / Sealant Assembly Manual for the 1968 Ford Mustang.

Reprints of the original Ford manuals. Even if you do not service your own car this may save you some money if you hand it to your mechanic next time he does electrical work on your car...

Reprints of the original Ford manuals. Even if you do not service your own car this may save you some money if you hand it to your mechanic next time he does electrical work on your car...

Used 1967 Ford-Mercury service department air conditioning diagnosis handbook. Includes detailed diagnosis of sight glass, compressor, lines, belts, electrical and refrigerant. Also included are service procedures of various parts of the A/C system.  Issue LM-7832

This big book measures 18" x 13" x 3" and weighs 8 pounds. It's a must have if you are serious about electrical or vacuum work on the Cougar, Thunderbird, Mark III, Montego, Fairlane, Maverick, Cyclone, Bronco, F100, Torino, Mustang or other Ford products products from 1969. Condition is used and will have a few pages that have torn away from the rings. Form 7795P-69 Course 13003 and 1703

Used 1969 Mercury pocket facts booklet which included information on color selections, safety features, model availability and interior options. Measures 7" x 3.5"

NOS 1983 Ford manual on how to read and understand vacuum diagrams. Although it's technically made for older cars, it has tons of useful information on how to decode diagrams. Includes sections on vacuum theory and applications, devices, hoses, schematics and system diagnosis. This handy book has information pertaining to how the engine creates vacuum, the carburetor and it's vacuum pressure regulation characteristics as well as air intake, fuel induction, emissions and ignition. As an...

NOS 1967 Mercury accessories and factory installed optional equipment binder. This catalog was used in the dealerships to upsell customers on a variety of options available for their car. It details options from appearance, comfort and convenience, performance and other miscellaneous items such as fire extinguishers and tire chains.  This is a rare find, dealers were the only ones who were issued these binders, and this one happens to be in great condition.

Get the all 5 Engine, Body, Chassis, Interior, and Electrical Assembly manuals for the price of 4. These are a must have for anyone doing their own repairs. Even if you pay others to do your repairs you should always have these in hand when you hand the keys to your mechanic as it will save whoever does the work hours. These are the blueprints the line workers used to build these cars in the day. Every nut bolt and clip is shown. The exploded diagrams make it easy to know what goes where. You...

Nice used pocket brochure from November 1968, featuring various 1968-69 Ford, Mercury, and Lincoln cars such as 1969 Mercury Cougar, Thunderbird, Shelby Gt 350 and XR7-G. Picture shows Ford full size XL, 1969 Mustang Coupe, 1969 Mercury Cougar, Thunderbird 4 door, Lincoln Continental.This particular edition came from the "Greater Miami" area.

The 1967 Cougar was Mercury's attempt to enter the Pony Car market segment popularized by the April 1964 introduction of Ford's Mustang. Introduced in the fall of 1966 for the 1967 model year, the first-year 1967 Cougar exceeded all sales expectations with 150,893 units sold. It was selected as Motor Trend's 1967 Car of the Year. Legendary Cougar Magazine is dedicated to the first three generations of Mercury's luxury Pony Car. Each bi-monthly issue includes features on the first-generation...

NOS Lincoln Mercury accessories booklet for the 1968 Cougar, Montego, Continental and other models in the same year. Filled with options including mirrors, radios, luggage racks, fire extinguishers, speed control and more.  Volume 68 PSM 139B

47 pages of exploded factory diagrams and part numbers. This is a reprint of the manual used by the factory workers back in the day. This is a MUST HAVE if your Cougar is in the reassembly stage, great resource for taking your car apart as well.

Rare find in NOS condition! These are new, never used original manuals and no reproductions have been made. Limited quantity.

This is the second printing so it does include the xr7 package.

Reproduction Owners Manual for the 1968 Mercury Cougar

Has correct textured cover. Quality reproduction.

Up for grabs is something special for the serious collector of everything Cougar. This is an official press release document with attached 8x10 glossy photo of Dan Gurney inspecting the XR7 Dan Gurney Special. These were prepared by the Lincoln Mercury Public Relations Department for immediate release to newspapers in order to spread the word about new and exciting announcements. This particular release features a glossy black and white photo of Mr. Gurney himself inspecting the inside of...

Up for grabs is something special for the serious collector of everything Cougar. This is an official press release document with attached 8x10 glossy photo of the prototype for the XR7 GTE . These were prepared by the Lincoln Mercury Public Relations Department for immediate release to newspapers in order to spread the word about new and exciting announcements. This particular release features a glossy black and white photo of the new XR7 GTE 427 prototype with fiberglass hood,...

This mid year promo guide has gorgeous pictures throughout. It includes the XR7 model unlike the early 1967 promo guides.

Colorful original sales brochure that includes all mercury models for 1967. These guys have got to be the most professional I've dealt with in the 4 years I've been restoring my Mustang and Cougar. I have had nothing but pleasant conversations even though I suffer from C.R.S. ( Cant Remember ***T) and tend to be long winded. Dan Donlin (mercurycougar.net)

This promo guide features all Mercury's from 1968. Notice the Model A in the background. It features a great shot of a red GTE blazing down the track.   ...

This is one of my all time favorite Mercury Dealer promotional guides. Great detail shots and beautiful photography. This is what the salesman would have handed you in 1967-68 when you inquired about a new Cougar. Rare find, mint condition, very limited quantity. Notice that only the later version had the green insert announcing the mid year changes. Most of our copies do not come with the green supplement. The dealer showroom album lists a January 1, 1968 effective date for the changes...